CLIENT
Dairy NZ
YEAR
2014 – current
DELIVERABLES
Branding
Packaging
Visual Design
Media Buying
Creative Direction
Project Development
The dairy industry finds it a hard road to gain public favour.
Much of the publicity centres on the environment and the price of cheese with many views very entrenched. Many New Zealand kids didn’t have a view one way or another, but had alarming levels of knowledge about the world of dairy and what makes it tick. A long term problem that required long term thinking.
RESULTS
- Improvement in favourable perceptions
- A large and growing Rosie fan base
- Demand from around New Zealand for Rosie
- Kids are now forming views on dairy farming that will last a lifetime
As the premier Arts Festival in the region, the Hamilton Gardens Arts Festival combines the best of local, national and international acts with the award-winning Hamilton Gardens to bring an event that is without peer in New Zealand.
Our talented team work closely alongside the Festival management team to establish the creative direction and theme of the annual event. KingSt are stoked to have been a part of the festival for the past 7 years and have loved developing the brand throughout this time.
Supports the Festival to be a nationally and internationally recognized event that delivers high quality arts experiences to a diverse audience of New Zealanders
Provides an inspiring arts experience, which is enhanced and serves to further promote our unique venue, the Hamilton Gardens
Increases New Zealanders engagement with, and love of, the Arts
Provides participation opportunities for the community
Provides a springboard for the Arts that fosters love of the Arts and creation of new works
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